{"id":3494,"date":"2023-09-21T01:03:00","date_gmt":"2023-09-21T01:03:00","guid":{"rendered":"http:\/\/mcsa.ca\/?page_id=3494"},"modified":"2023-09-22T08:18:13","modified_gmt":"2023-09-22T08:18:13","slug":"world-alzheimers-day-an-update-from-the-public-health-agency-of-canada","status":"publish","type":"page","link":"https:\/\/mcsa.ca\/index.php\/world-alzheimers-day-an-update-from-the-public-health-agency-of-canada\/","title":{"rendered":"World Alzheimer\u2019s Day \u2013 An Update from the Public Health Agency of Canada"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3494\" class=\"elementor elementor-3494\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e1e1b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e1e1b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-646253a\" data-id=\"646253a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8784cf elementor-widget elementor-widget-text-editor\" data-id=\"d8784cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Hello,<\/span><\/p><p><span style=\"font-weight: 400;\">September 21st marks World Alzheimer\u2019s Day, a day dedicated to raising awareness around the world about Alzheimer\u2019s disease and other forms of dementia. A statement was issued earlier today (<\/span><a href=\"https:\/\/www.canada.ca\/en\/public-health\/news\/2023\/09\/statement-from-the-minister-of-health-on-world-alzheimers-day.html\"><span style=\"font-weight: 400;\">EN<\/span><\/a><span style=\"font-weight: 400;\">; <\/span><a href=\"https:\/\/www.canada.ca\/fr\/sante-publique\/nouvelles\/2023\/09\/declaration-du-ministre-de-la-sante-a-loccasion-de-la-journee-mondiale-de-lalzheimer.html\"><span style=\"font-weight: 400;\">FR<\/span><\/a><span style=\"font-weight: 400;\">) by Minister of Health, Mark Holland.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To support the implementation of Canada&#8217;s national dementia strategy, <\/span><a href=\"https:\/\/www.canada.ca\/en\/public-health\/services\/publications\/diseases-conditions\/dementia-strategy.html\"><span style=\"font-weight: 400;\">A Dementia Strategy for Canada: Together We Aspire<\/span><\/a><span style=\"font-weight: 400;\">, the Public Health Agency of Canada (PHAC) developed a national public education campaign to raise awareness on reducing stigma and risk factors and actions to reduce risk.<\/span><\/p><p><span style=\"font-weight: 400;\">We are pleased to share with you some results from the initial risk reduction campaign, which ran from January through March 2023. This included a multi-media advertising campaign, a media tour with spokespersons Jay Ingram and Martin Carli, and a social media influencer campaign.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The digital ads were shown 83 million times and users clicked on the ads 408,700 times.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Media coverage on digital platforms, including social media, generated a combined reach of 13.9 million impressions across Canada.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Six niche influencers developed 16 social media content pieces on TikTok and Instagram, which delivered 182K impressions and 7K engagements.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Canada.ca\/dementia website received 362,578 visits to the website during the ad campaign period.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Below are the links to the two dementia risk reduction videos developed for this most recent phase. The videos are designed to raise awareness of high blood pressure and physical inactivity as risk factors for dementia and suggest actions that can be taken to help reduce the risk.<\/span><\/p><p><a href=\"https:\/\/www.canada.ca\/en\/public-health\/services\/video\/dementia-risk-reduction-high-blood-pressure.html\"><span style=\"font-weight: 400;\">High Blood Pressure EN<\/span><\/a><\/p><p><a href=\"https:\/\/www.canada.ca\/fr\/sante-publique\/services\/video\/reduction-risque-demence-hypertension-arterielle.html\"><span style=\"font-weight: 400;\">Hypertension art\u00e9rielle FR<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/a><a href=\"https:\/\/www.canada.ca\/en\/public-health\/services\/video\/dementia-risk-reduction-physical-inactivity.html\"><span style=\"font-weight: 400;\">Physical Inactivity EN<\/span><\/a><\/p><p><a href=\"https:\/\/www.canada.ca\/fr\/sante-publique\/services\/video\/reduction-risque-demence-inactivite-physique.html\"><span style=\"font-weight: 400;\">Inactivit\u00e9 physique FR<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">An interactive quiz on dementia risk reduction was also developed and is available on Canada.ca:<\/span><\/p><p><a href=\"https:\/\/www.canada.ca\/en\/public-health\/services\/diseases\/dementia\/risk-factors-prevention\/quiz.html\"><span style=\"font-weight: 400;\">Dementia Risk Reduction Quiz EN<\/span><\/a><\/p><p><a href=\"https:\/\/www.canada.ca\/fr\/sante-publique\/services\/maladies\/demence\/facteurs-risque-prevention\/quiz.html\"><span style=\"font-weight: 400;\">Jeu-questionnaire sur les risques et la pr\u00e9vention de la d\u00e9mence FR<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">The national public education campaign will continue through Fall 2023 and into early 2024.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">PHAC is committed to working to bring Canada closer to the vision of our national dementia strategy: a Canada in which all people living with dementia and caregivers are valued and supported, quality of life is optimized, and dementia is prevented, well understood, and effectively treated.<br \/><br \/><\/span><span style=\"font-weight: 400;\">Centre for Health Promotion<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Public Health Agency of Canada<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-de01758\" data-id=\"de01758\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f988694 elementor-widget elementor-widget-text-editor\" data-id=\"f988694\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Bonjour,<\/span><\/p><p><span style=\"font-weight: 400;\">Le 21 septembre marque la Journ\u00e9e mondiale de la maladie d\u2019Alzheimer, une journ\u00e9e consacr\u00e9e \u00e0 la sensibilisation du monde entier \u00e0 la maladie d\u2019Alzheimer et \u00e0 d\u2019autres formes de d\u00e9mence. Une d\u00e9claration a \u00e9t\u00e9 faite plus t\u00f4t aujourd\u2019hui (<\/span><a href=\"https:\/\/www.canada.ca\/fr\/sante-publique\/nouvelles\/2023\/09\/declaration-du-ministre-de-la-sante-a-loccasion-de-la-journee-mondiale-de-lalzheimer.html\"><span style=\"font-weight: 400;\">FR<\/span><\/a><span style=\"font-weight: 400;\">; <\/span><a href=\"https:\/\/www.canada.ca\/en\/public-health\/news\/2023\/09\/statement-from-the-minister-of-health-on-world-alzheimers-day.html\"><span style=\"font-weight: 400;\">EN<\/span><\/a> <span style=\"font-weight: 400;\">) par le ministre de la Sant\u00e9, Mark Holland.<\/span><\/p><p><span style=\"font-weight: 400;\">Pour appuyer la mise en \u0153uvre de la strat\u00e9gie nationale sur la d\u00e9mence du Canada, <\/span><a href=\"https:\/\/www.canada.ca\/fr\/sante-publique\/services\/publications\/maladies-et-affections\/strategie-demence.html\"><span style=\"font-weight: 400;\">Une strat\u00e9gie sur la d\u00e9mence pour le Canada : Ensemble, nous y aspirons<\/span><\/a><span style=\"font-weight: 400;\">, l\u2019Agence de sant\u00e9 publique du Canada (ASPC) a \u00e9labor\u00e9 une campagne nationale d\u2019\u00e9ducation publique afin de sensibiliser le public \u00e0 la r\u00e9duction de la stigmatisation et des facteurs de risque ainsi qu\u2019aux mesures visant \u00e0 r\u00e9duire le risque.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Nous sommes heureux de vous faire part des r\u00e9sultats de la campagne initiale de r\u00e9duction des risques, qui s\u2019est d\u00e9roul\u00e9e de janvier \u00e0 mars 2023.\u00a0 Cela comprenait une campagne publicitaire nationale multim\u00e9diatique, une tourn\u00e9e m\u00e9diatique avec les porte-parole Jay Ingram et Martin Carli, et une campagne d\u2019influence sur les m\u00e9dias sociaux.\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les annonces num\u00e9riques ont \u00e9t\u00e9 montr\u00e9es 83 millions de fois et les utilisateurs ont cliqu\u00e9 sur les annonces 408\u2009700 fois.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La couverture m\u00e9diatique sur les plateformes num\u00e9riques, y compris les m\u00e9dias sociaux, a g\u00e9n\u00e9r\u00e9 une couverture combin\u00e9e de 13,9 millions d\u2019impressions \u00e0 travers le Canada.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Six influenceurs de cr\u00e9neaux ont \u00e9labor\u00e9 16 contenus de m\u00e9dias sociaux sur TikTok et Instagram, qui ont produit 182\u2009000 impressions et 7\u2009000 interactions.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le site Web Canada.ca\/d\u00e9mence a re\u00e7u 362\u2009578 visites pendant la p\u00e9riode de campagne publicitaire.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Les liens vers les deux vid\u00e9os sur la r\u00e9duction des risques de d\u00e9mence con\u00e7us pour cette phase la plus r\u00e9cente se trouvent ci-dessous. Les vid\u00e9os sont con\u00e7ues pour sensibiliser les gens \u00e0 l\u2019hypertension art\u00e9rielle et \u00e0 l\u2019inactivit\u00e9 physique comme facteurs de risque de d\u00e9mence et sugg\u00e8rent des mesures qui peuvent \u00eatre prises pour r\u00e9duire le risque.<\/span><\/p><p><a href=\"https:\/\/www.canada.ca\/fr\/sante-publique\/services\/video\/reduction-risque-demence-hypertension-arterielle.html\"><span style=\"font-weight: 400;\">Hypertension art\u00e9rielle FR<\/span><\/a><\/p><p><a href=\"https:\/\/www.canada.ca\/en\/public-health\/services\/video\/dementia-risk-reduction-high-blood-pressure.html\"><span style=\"font-weight: 400;\">High Blood Pressure EN<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/a><a href=\"https:\/\/www.canada.ca\/fr\/sante-publique\/services\/video\/reduction-risque-demence-inactivite-physique.html\"><span style=\"font-weight: 400;\">Inactivit\u00e9 physique FR<\/span><\/a><\/p><p><a href=\"https:\/\/www.canada.ca\/en\/public-health\/services\/video\/dementia-risk-reduction-physical-inactivity.html\"><span style=\"font-weight: 400;\">Physical Inactivity EN<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">Un questionnaire interactif sur la r\u00e9duction du risque de d\u00e9mence a \u00e9galement \u00e9t\u00e9 \u00e9labor\u00e9 et est disponible sur Canada.ca:<\/span><\/p><p><a href=\"https:\/\/www.canada.ca\/fr\/sante-publique\/services\/maladies\/demence\/facteurs-risque-prevention\/quiz.html\"><span style=\"font-weight: 400;\">Jeu-questionnaire sur les risques et la pr\u00e9vention de la d\u00e9mence FR<\/span><\/a><\/p><p><a href=\"https:\/\/www.canada.ca\/en\/public-health\/services\/diseases\/dementia\/risk-factors-prevention\/quiz.html\"><span style=\"font-weight: 400;\">Dementia Risk Reduction Quiz EN<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">La campagne nationale se poursuivra jusqu\u2019\u00e0 l\u2019automne 2023 et jusqu\u2019au d\u00e9but de 2024.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">L\u2019ASPC s\u2019est engag\u00e9 \u00e0 travailler pour rapprocher le Canada de la vision de notre strat\u00e9gie nationale sur la d\u00e9mence : Un Canada o\u00f9 toutes les personnes atteintes de d\u00e9mence et les aidants naturels sont valoris\u00e9s et soutenus, o\u00f9 la qualit\u00e9 de vie est optimis\u00e9e et o\u00f9 la d\u00e9mence est pr\u00e9venue, bien comprise et trait\u00e9e efficacement.<br \/><br \/><\/span><span style=\"font-weight: 400;\">Centre pour la promotion de la sant\u00e9<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Agence de la sant\u00e9 publique du Canada<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hello, September 21st marks World Alzheimer\u2019s Day, a day dedicated to raising awareness around the world about Alzheimer\u2019s disease and other forms of dementia. A statement was issued earlier today (EN; FR) by Minister of Health, Mark Holland.&nbsp; To support the implementation of Canada&#8217;s national dementia strategy, A Dementia Strategy for Canada: Together We Aspire, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/mcsa.ca\/index.php\/wp-json\/wp\/v2\/pages\/3494"}],"collection":[{"href":"https:\/\/mcsa.ca\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mcsa.ca\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mcsa.ca\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mcsa.ca\/index.php\/wp-json\/wp\/v2\/comments?post=3494"}],"version-history":[{"count":12,"href":"https:\/\/mcsa.ca\/index.php\/wp-json\/wp\/v2\/pages\/3494\/revisions"}],"predecessor-version":[{"id":3508,"href":"https:\/\/mcsa.ca\/index.php\/wp-json\/wp\/v2\/pages\/3494\/revisions\/3508"}],"wp:attachment":[{"href":"https:\/\/mcsa.ca\/index.php\/wp-json\/wp\/v2\/media?parent=3494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}